Decolonising Marketing




Or when persuasion replaced conversation.
Or when growth always seemed to come at a cost.
Many participants don’t join because they want new tactics. They join because they’ve been quietly asking:
“Why does this campaign feel wrong, even when it performs?”
“Why does slowing down feel risky?”
“Is the tension I feel in my work personal, or systemic?”
If you’ve sensed that something in the way we communicate, persuade, and grow doesn’t fully sit right, you’re not alone.This course begins in that tension. And the goal is not to offer a shortcut, but to explore what becomes possible when we trace those patterns to their roots and begin practising differently.
About The Course
Rūta is a researcher, writer, and facilitator, who supports purpose-driven organisations, working in fields of regeneration, civic justice, multi-species design, built environment, and governance, to build better (design) strategies, products, and services. She brings 5+ years of experience in conducting data-driven, qualitative and quantitative research, translating insights into inspiring and accessible storytelling.
Mayed is a creative alchemist, with an extensive background of community organizing, emancipatory research, participatory design, and speculative futures. Their work draws upon the rich, emergent lineages of critical design movements that are actively transforming the status quo. Through their work, Mayed creates transformative experiences that cultivate shared joy, fuel our collective imagination, and weave visions for liberatory futures.
Our journey includes guided reflections, practical experimentation, and community dialogue.
Participants explore how urgency, optimisation, individualism, and growth-at-all-costs show up not only in campaigns, but in internal processes, expectations, and performance metrics.
This phase builds shared language and critical awareness, grounding the work in historical and systemic context.
Using a regenerative experimentation framework, participants test small, grounded shifts in their own projects. This may include ecosystem mapping, narrative redesign, rethinking campaign structure, or changing internal decision-making rhythms.
The focus is not on building the “perfect” alternative, but on building confidence through practice.
she's no longer whispering at us.
This course is a cohort-based experience that will provide a space for courageous unlearning, collective reflection, and imaginative re-worlding.


We're not looking for perfection - we're looking for curiosity, openness, and a commitment to unlearning extractive marketing and stepping into something deeper.
Early applications help us shape the group more intentionally and secure bonus coaching spots.
Upcoming Q&A at March 31st, 4pm UK · 5pm CET · 11am EST
Book your slot
Early Bird: closes April 1st
2026
Standard: closes May 10th
+ Start
Course Starts: Mid May (exact date TBA)
For those with limited financial flexibility, this tier makes your participation possible without strain.
For those with stable income, this tier reflects the true cost of delivering the course.
For those with financial ease, this tier supports equity by funding others’ access too.
We’re committed to making this learning experience as inclusive and accessible as possible.
if you are...
An in-house marketing or sustainability lead navigating ethical tensions inside your organisation
A founder or creative responsible for communication and growth decisions
A community builder or cultural worker exploring how storytelling shapes power
marketing could move from extraction to relationship?
What if slowing down is not a failure, but a strategic shift to center ecosystemic health?
the current systems themselves are the problem?
The final number of scholarships we’re able to offer will be determined once applications close, based on how many people enrolled through the highest tier.
We ask that you request a scholarship only if it's truly needed, so we can extend this opportunity to those with the least access.
Here’s how it works:
- You’ll sign a short agreement
- Payments are made via bank transfer
- The total amount is split across 3 monthly payments
Please only request a payment plan if it's genuinely needed, so we can continue offering this option to those facing financial difficulty.
Please only request a payment plan if it's genuinely needed, so we can continue offering this option to those facing financial difficulty.




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