Reimagining Growth for a Regenerative Future
Zebra Growth was born from a simple truth: traditional marketing wasn't built for the kind of future we want to create.
Our founders spent years in agencies and startups where success was measured purely by extraction: more attention, more conversions, more growth at all costs.
They saw the human and environmental consequences of these approaches: burned-out teams, customers treated as targets, communities exploited for engagement.
They asked a different question:
What would marketing look like if it worked in harmony with people and the planet?
Zebra Growth emerged from that inquiry.
Drawing on regenerative frameworks, living systems thinking, ethical practices and alternative business models like steward ownership, we're building a marketing practice rooted in care, reciprocity, and lasting impact.
In 2024, we became a B Corp Certified organisation because we believe in legal accountability to our values. It's not just a badge; it's a binding commitment that stakeholder wellbeing comes before shareholder profit.
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Our Purpose: Shifting the Field
We exist to transform marketing and growth into a regenerative force for life—shifting the field away from extraction and manipulation, toward practices of care, reciprocity, and systemic flourishing.
This work extends beyond our clients. Through hands-on marketing support, capacity building, and education, we're building the infrastructure for purpose-led teams to thrive while seeding a broader movement toward regenerative practice across the marketing field.
What we do
We help organisations grow and deepen their impact in ways that restore rather than extract. As both a do-tank and think-tank, we work across three interconnected areas:
- Regenerative strategy that strengthens brands and increases resilience
- Storytelling and campaigns that create authentic connection
- Education and training that builds capacity from within
We create the infrastructure, campaigns, and skills for purpose-led marketing teams to thrive and create lasting change.
A marketing approach reimagined
We don’t optimise for short-term wins at the expense of long-term health. Our strategies create value in a way that strengthens your organisation, your audience, and the systems you operate within.
We don’t prescribe from the outside. We work as thought partners and facilitators—helping you surface your own wisdom, strengthen your culture, and build capacity from within.
We honour the interconnectedness of all things.We view organisations as living systems. By honouring interconnectedness, we design marketing that strengthens relationships, builds trust, and nurtures conditions for authentic connection.
Regenerative change doesn’t happen through shortcuts. We help organisations slow down, inquire deeply, and build the clarity and confidence needed to grow intentionally.
We choose our clients carefully and commit to approaches that uphold dignity, inclusion, reciprocity, and integrity in every touchpoint.
The Zebra Growth team
Our team spans four continents because transformative work requires diverse lived experiences and ways of knowing.
True diversity isn't a checkbox of demographics. It's the texture that comes from different economic realities, cultural contexts, colonial histories, and relationships to power. It's designers who've navigated precarity, strategists who've lived under extractive systems, and storytellers who speak from the margins.
We're strategists, designers, developers, and storytellers united by shared values of care, reciprocity, and systemic change, and strengthened by the distinct wisdom each person brings from their corner of the world.
Athens, Greece
Elisavet brings growth strategy to life with equal parts logic and creativity. With a strong background in social and paid media—and a passion for books and words—she helps brands grow with purpose.
Den Haag, Netherlands
Fleur brings order to chaos and beauty to the complex. As a project lead and design systems pro, she’s known for her sharp eye, kind presence, and love of making the world (and your projects) feel more whole.
Birmingham, England
Isabelle crafts brand voices that feel like home, and get results. With deep experience in sustainability, regeneration, and tone of voice strategy, she helps mission-driven brands speak with clarity and heart.
Philippines
Jane brings a relational and systems-thinking approach to partnership and ecosystem growth, focusing on building authentic connections that support regenerative, values-aligned impact.
Edinburgh, Scotland
With 15 years in global startups, Lee is all-in on business as a force for good. A strategist, storyteller, and brand builder with a Mini MBA and Level C branding creds, he’s your go-to for big-picture thinking and grounded action.
Porto, Portugal
A natural connector and creative thinker, Moh blends social entrepreneurship with strategic marketing to scale impact. He brings a love for regeneration, music, branding, and stories that move people.
Cape Town, South Africa
Odette uncovers insights that fuel purposeful growth. With broad industry experience and a regenerative mindset, she blends sharp analysis with deep care for lasting impact.
Lisbon, Portugal
Zac makes impact visible and felt. With two decades of experience in systems and experience design, he turns strategy into soul with visuals that speak straight to the heart.
Montreal, Canada
Yasmine brings 20+ years of B2B and B2C marketing experience. A brand strategist and certified growth architect who's lived across 5 countries, she's your partner for cutting through technical complexity with messaging that resonates and building systems that last.
Edinburgh, Scotland
Anton brings brand stories to life across every medium. With a decade of experience in media production and marketing, he aligns media, communication, and business into campaigns that connect strategically with a tangible impact.
Our board members
We're guided by a board of visionary advisors who bring deep expertise across regenerative business, systems thinking, narrative strategy, and conscious capital. Their diverse perspectives help us stay accountable to our mission while pushing the boundaries of what's possible in purpose-driven growth.
Cape Town, South Africa
Ashanti is an art activist, slam poet, published writer, and 2x TedX speaker. She is the founder of Learning 2 Unlearn, a decolonial strategic narrative consultancy helping leaders navigate complex global challenges. Ashanti also serves as Co-Lead of the Transforming Wealth Lab for the Joseph Rowntree Foundation. Additionally, she sits on the membership sub-committee for the Governance Futures Network and leads its Leadership & Narrative Greenhouse program.
Toronto, Canada
An operations advisor, trauma educator, and organisational consultant with over 20 years’ leadership experience in people‑centric roles across the U.S. and Canada. A biracial, Black, lesbian femme and survivor of complex trauma, she weaves lived and professional experience into her consultancy, Traumatized & THRIVING, guiding mission‑driven organisations to dismantle extractive practices and replace them with liberatory, regenerative systems.
Helsinki, Finland
CEO & Co‑founder of steward‑owned Sharetribe, on a mission to democratise platform ownership. Deep thinking on ownership models, governance for the common good, and business as a force for good.
Portugal
Former Unilever marketer turned regenerative advisor, bridging corporate and regenerative worlds. Lives and works regeneratively in Portugal — literally turning lawns into permaculture.
Berlin, Germany
Former investment banker turned impact investor and venture strategist. Bridges high finance with regenerative enterprise, making the case for change in the rooms where it matters most.
Edinburgh, Scotland
Brings a background in brand consultancy and a deep commitment to weaving spiritual and regenerative perspectives into business leadership.
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