Customer & Ecosystem Research
Growth happens inside living systems. Before you can grow in the right direction, you need to understand the living system you’re part of.
We help you uncover insights about your audience, validate opportunities, and map the ecosystem so you can grow strategically and collaboratively. You'll gain clarity on who customers are, their biggest needs and challenges, which partnerships to nurture, and how to turn insights into action.
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What a research engagement typically includes
We combine quantitative insight with relational research to help you understand patterns, relationships, and signals across your system. This work creates shared understanding and grounds strategic decisions in real context, not assumptions.
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Customer Research
Listen closely to the people you serve. We surface motivations, perceptions, and unmet needs, translating lived experience into insight that informs positioning, messaging, and decision-making.
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Product–Market Fit
Test what matters before you commit. We help you sense and validate where your offer, message, or model is resonating, and where small shifts can unlock greater traction.
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Ecosystem Scanning & Mapping
Understand the system you operate within. We map relationships, influences, and points of alignment to reveal where collaboration and partnership can create the most value.
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Decolonial Market Research
Surface perspectives often left out. Using inclusive, decolonial and participatory approaches, we help reveal hidden dynamics, challenge bias, and integrate diverse voices with care into how growth is shaped.
Zebra Growth’s support to our small marketing team has expanded our resources and ability to grow and nurture our community of change-makers two fold. At nRhythm, we know how extractive and transactional many marketing practices and firms can be in their approach to growth at no cost. Zebra Growth’s regenerative and community-based marketing approach to marketing has allowed us to expand our impact in integrity to our relational approach to serving our learning community.
Tay Lotte
How we work together
Collaboratively, we see how different relationships connect to the whole, enabling more intentional decisions about where to grow, who to grow with, and how to align that growth with your purpose.
Exploration Workshops
Collaborate to clarify goals, hypotheses, and research scope, ensuring alignment across teams and priorities.
Research & Validation
Combine customer insights, surveys, interviews, market analysis, and ecosystem mapping to uncover motivations, unmet needs, and partnership opportunities.
Sensemaking Sessions
Facilitate sessions to interpret patterns, draw connections, and co-design implications with your team.
Strategic Synthesis
Translate insights into a clear direction for growth, ecosystem engagement, and relationship-building that is actionable and mission-aligned.
Uncover the patterns and insights that can help inform your next growth stage
Join us for a free 60-minute conversation. This call offers space to step back, make sense of your growth story, and clarify the practical next steps toward sustainable growth.
Our Customer & Ecosystem Research in Practice
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