Fractional Growth Leadership
Most organisations know where they want to go.
The harder problem is building the connective tissue between vision and day-to-day execution — without burning out the people closest to the work.
We step in as your Fractional Growth Lead, providing senior-level strategy, alignment, and decision-making across marketing, sales, and ecosystem initiatives, so your organisation can grow with clarity, coordination, and care.
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When fractional growth leadership makes sense
When Growth Feels Stalled or Unclear
If revenue has plateaued, marketing isn’t translating into pipeline, or priorities keep shifting without momentum, fractional growth leadership brings clarity. This support is ideal when you need senior-level diagnosis, sharper focus, and a clear path forward without hiring a full-time growth executive.
When Teams Need Alignment to Scale
As organisations evolve, different parts of the system can drift apart — strategy, marketing, sales, and leadership moving with good intentions but limited alignment. Fractional growth leadership strengthens relationality across teams, reconnects day-to-day work to shared purpose, and supports more coordinated, trust-based collaboration.
When Entering a New Season of Growth
Whether you’re reaching new audiences, reshaping your positioning, or maturing how growth is led, certain moments call for experienced guidance. This model supports founder-led, scaling, and purpose-driven organisations through transition points to help prioritise wisely, build internal capacity, and grow in ways that are resilient, values-aligned, and sustainable.
What a fractional growth leadership typically includes
The focus is on connecting vision to execution, aligning teams, and building the systems and rhythms that support sustainable, mission-aligned growth.
Growth Diagnosis & Problem Solving
Fractional growth leadership provides an experienced outside perspective to diagnose root causes across positioning, teams, systems, and strategy, to prioritise next steps to unlock sustainable, long-term growth.
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Growth Strategy & Direction
Clarify where and how growth happens. Your overarching growth strategy is shaped so marketing, sales, partnerships, and brand-building efforts align with purpose and long-term objectives.
Cross-Team Alignment
Bring marketing, sales, and leadership into sync. Shared priorities, language, and visibility are established across teams, reducing silos and helping everyone move toward the same outcomes.
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Growth Systems & Infrastructure
Build the systems and operations for sustainable execution. Processes, tools, dashboards, and workflows are shaped to support smooth coordination and long-term adaptability.
Training, Team Support & Capability Building
Strengthen internal leadership and delivery capacity. Team members receive strategic guidance, role clarity improves, and internal confidence grows to sustain progress over time.
Executive Alignment & Growth Translation
Bridge the C-suite, marketing, and BD teams to turne strategy into coordinated action. By strengthening communication and alignment, this ensures growth efforts are connected, collaborative, and moving in the same direction.
The Zebra Growth team
Our team spans four continents because transformative work requires diverse lived experiences and ways of knowing.
True diversity isn't a checkbox of demographics. It's the texture that comes from different economic realities, cultural contexts, colonial histories, and relationships to power. It's designers who've navigated precarity, strategists who've lived under extractive systems, and storytellers who speak from the margins.
We're strategists, designers, developers, and storytellers united by shared values of care, reciprocity, and systemic change, and strengthened by the distinct wisdom each person brings from their corner of the world.
Athens, Greece
Elisavet brings growth strategy to life with equal parts logic and creativity. With a strong background in social and paid media—and a passion for books and words—she helps brands grow with purpose.
Den Haag, Netherlands
Fleur brings order to chaos and beauty to the complex. As a project lead and design systems pro, she’s known for her sharp eye, kind presence, and love of making the world (and your projects) feel more whole.
Birmingham, England
Isabelle crafts brand voices that feel like home, and get results. With deep experience in sustainability, regeneration, and tone of voice strategy, she helps mission-driven brands speak with clarity and heart.
Philippines
Jane brings a relational and systems-thinking approach to partnership and ecosystem growth, focusing on building authentic connections that support regenerative, values-aligned impact.
Edinburgh, Scotland
With 15 years in global startups, Lee is all-in on business as a force for good. A strategist, storyteller, and brand builder with a Mini MBA and Level C branding creds, he’s your go-to for big-picture thinking and grounded action.
Porto, Portugal
A natural connector and creative thinker, Moh blends social entrepreneurship with strategic marketing to scale impact. He brings a love for regeneration, music, branding, and stories that move people.
Cape Town, South Africa
Odette uncovers insights that fuel purposeful growth. With broad industry experience and a regenerative mindset, she blends sharp analysis with deep care for lasting impact.
Lisbon, Portugal
Zac makes impact visible and felt. With two decades of experience in systems and experience design, he turns strategy into soul with visuals that speak straight to the heart.
Montreal, Canada
Yasmine brings 20+ years of B2B and B2C marketing experience. A brand strategist and certified growth architect who's lived across 5 countries, she's your partner for cutting through technical complexity with messaging that resonates and building systems that last.
Edinburgh, Scotland
Anton brings brand stories to life across every medium. With a decade of experience in media production and marketing, he aligns media, communication, and business into campaigns that connect strategically with a tangible impact.
Their deep understanding of the current pressures on marketing teams to provide growth is balanced with their genuine care for the world around them.
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How we work together
Steady involvement rather than one-off input. We provide strategic oversight, team integration, and ongoing guidance to help support growth. Through embedded leadership, shared visibility, and adaptive direction we strengthening your teams ability to lead and coordinate growth from within.
Embedded Within Your Team
Growth leadership becomes part of your regular rhythms. Participation in planning cycles, leadership conversations, and cross-team coordination ensures strategy is grounded in your day-to-day reality.
System-Aware, Not Siloed
The whole growth ecosystem is held in view. Marketing, sales, partnerships, and brand efforts are connected so decisions in one area support the wider system.
Adaptive and Responsive
Direction evolves as your context changes. Priorities and focus areas shift in response to new insight, opportunities, and constraints while staying aligned with long-term purpose.
Capacity-Building, Over Dependancy
Your internal capability grows alongside results. Knowledge, confidence, and leadership capacity are developed within your team so growth can be sustained independently over time.
A free 60-minute clarity call
Join us for a 60-minute conversation. This call offers space to step back, make sense of your growth story, and clarify the practical next steps toward sustainable growth.
Our Fractional Growth Leadership in Practice
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